Professional Services · lead generation systems
+61% qualified leads in 60 days
+61% leads in 5 weeks
The challenge.
A boutique law firm was ranking on page one for several local search terms but converting at under 1%. The site had no clear call to action per practice area, a contact form that emailed a shared inbox with no routing, and no visibility into which pages generated inquiries.
The build.
Rebuilt from scratch on Next.js with a dedicated conversion path on every practice area page. Integrated HubSpot for lead routing and attribution. Added a callback-request form with practice area tagging so the right attorney received each inquiry immediately.
Built with our Lead Generation Systems service.
The result.
+61% leads
in 5 weeks
Qualified lead submissions increased 61% within 60 days on unchanged traffic. The average lead-to-consultation rate improved from 34% to 52% because better intake pre-qualification meant warmer conversations.
Where it stands now.
Current status
In production with HubSpot routing live across all practice areas. Intake tagging still delivers each inquiry to the right attorney, and the firm reviews attribution reports monthly to decide where content effort goes.
What's next
Next phase: expanding the callback-request pattern to after-hours coverage and adding practice-area landing pages for two new service lines the firm is launching.
Want results like this?
Most projects are in production within 4 weeks. No agency retainer. No surprise invoices.